Is Higher Education Moving Away From Online Education Companies?
Online education has come a long way since its humble beginnings in the early days of the internet. In the past, online education was...
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Corey Hoyt
4 min read
Higher Education Marketing Strategies: Embracing the Product Marketing Framework
Higher education is a complex and competitive landscape, with institutions vying for student attention and engagement. As marketing...
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Corey Hoyt
2 min read
How to Market Online Education Programs Effectively for Higher Education
Online education is a rapidly growing market, and higher education leaders who want to retain marketing efforts in-house need to know how to
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Corey Hoyt
3 min read
What is the Value of Product Marketing for Online Degree Programs?
By hiring a product marketing consultant, universities can increase their chances of success in launching new online degree programs.
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Corey Hoyt
3 min read
Defining Your Target Audience: How Storytelling, Narrative, and Messaging Connect to GTM Strategy
Defining your target audience and tailoring your messaging to resonate with them is a critical component of a successful GTM strategy.
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Corey Hoyt
2 min read
What is a Go-to-Market (GTM) strategy and who owns it?
Traditionally speaking, when an organization is building a team structured around generating revenue, they are guided by a go-to-market...
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Corey
2 min read
Earn your MBA online from small-town America
No Conferrals on Main Street, Until Now There are many reasons to–and not to–pursue graduate school, whether an MBA or a specialized...
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