Empowering Higher Education Leaders with Strategic Product Marketing
Navigating the complexities of online degree programs requires a skilled team of specialists. As a higher education leader, your vision holds the power to redefine the educational landscape. But even heroes need a trusted ally. Together, we can turn potential marketing pitfalls into stepping stones on your journey to success in online education.
Enabling Your Success with Product Marketing Solutions
As a dedicated leader, you've identified countless opportunities to add value to your institution. Time, however, is a precious resource. That's where we step in. By joining forces, we'll streamline your marketing efforts, transforming your collateral and assets into compelling narratives that drive enrollment. Offering flexible, custom packages that cater to your specific needs, we support your mission every step of the way, freeing you up to focus on what you do best – leading with vision and innovation. Together, we'll ensure your success story continues to unfold.
Educational Technology (EdTech)
Bootcamps & Short Courses
Define the market, target audience, competition, segments, personas, product positioning, and messaging.
Program Marketing & Campaign Strategy
Build a go-to-market (GTM) strategy with your unique value, selling points, marketing plan, channel strategy, and launch plan aimed at conversion.
Equip your sales and admissions team with talking points, collateral, presentations, and the strategy to make moves.
Tailor your message to the collateral, voice, tone, and placement to tell a compelling and relevant story.
About Corey Hoyt
Hello! I'm Corey, your steadfast ally on this transformative journey in higher education. I firmly believe in the power of education to enrich lives, break down barriers, and foster fairness and inclusivity. My measure of success? It's the stories of success woven by my experience in product marketing, brand management, team leadership, and data analysis, across sectors like EdTech, Higher Education, Executive Education, and Technology.
Guided by curiosity and an unwavering commitment to learning, I've equipped myself with an MBA, an M.A. in Communication, Culture & Technology, and specialized training in the fields of design thinking, collaboration design, and digital marketing. My drive? It's about staying ahead of the curve and delivering cutting-edge, impactful solutions for you.
But my world doesn't revolve solely around business. As a college instructor, I cultivate the next generation of thinkers and leaders. As a community advocate in New Hampshire's Lakes Region, I strive to make a difference, lending my support to non-profits championing affordable housing and attracting dynamic young talent to our state. In essence, I believe in not just living in a community but being an active part of its growth and evolution.
Let's connect and script your success story together.